D&AD: The Copy Book by D&AD

D&AD: The Copy Book



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D&AD: The Copy Book D&AD ebook
Format: pdf
Publisher: Taschen America, LLC
ISBN: 9783836528320
Page: 368


As he wrote in D&AD's The Copy Book, Hunt's philosophy is: "Always work with a great art director. If you have a copy, look after it. To mark its 50th birthday, D&AD is delving into its archive to highlight significant pieces of work that have featured in the awards. Create a copy-based campaign to promote D&ADs refreshed edition of The Copy Book.¨BREIFAfter looking through some of the work in the book we realised that great copy, more often then not is simple copy. Incidentally, the carrot cover is reputed to be the worst selling D&AD annual of all time – legend has it that 500 copies were sold then the remainder stayed in a warehouse until pulped. The Copy Book [D&AD Advert Entry]. Top left is, for example, And the second post, on Derek BIrdsall's covers for Penguin books, here. But if you buy a second, I'd highly recommend the exquisite new edition of D&AD's The Copy Book. The book I go back to time and time again is D&AD's "The Copy Book." I think it is tremendous and, as a writer, the best resource when I'm in need of a mentor. As it's my blog, I think I'll make this all about me. First of all, the winning entry which sells the D&AD Copy Book with its simple, but oh-so-clever title: “Great Copy in it. Problem: Make book aware to creative students, and create a sense of need for it. We will be publishing Though the men pictured appear ordinary enough, the copy reveals them to be the six ( made up) most eligible bachelors in the world with an impressive array or (equally made up) achievements. Solution: Create the 'one on one' experience. The people who provided their insights to that book are legends. In 1994, Adrian served as President of D&AD, and was also on the board of British Television Advertising Awards from 1995 – 2006.





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